Posted by Steve Nyhof on 3 February 2010 | 111 Comments
For years I have written testimonials for about every product and service I have purchased or been involved with. Why? Because I’m a nice guy? Nope! I do it for me. Well, not completely. Writing a testimonial today can offer a way to brand yourself, and in many cases get a link back to your website.
But it is in how you write the testimonial that matters more. I have had several testimonials be placed at the top of the testimonial page of a number of company’s. You can do this by over doing it just a little, you know, really ham is up about the company!
At the same time, write it so that others that read it learn that you are someone they would like to know more about, or know more about what you do.
Which brings me to the next point, it is fine to drop a word or two about what you do…
“Your product has really helped the organization of my Internet business. Helping me focus more on offering greater value to my clients.”
That’s enough, make sure this is a small percent of your testimonial.
Make it long enough to impress the reader that you cared enough to share your heart. But not too long that they wont read it. And, break it up so it looks and reads well into one or two sentience paragraphs.
Lastly, don’t forget to sign it and add your website url. Say Thank You, do not say Thanks. Thanks is for takers – shifting eyes. Thank “You” is a giver – eye contact. People want to do business with a giver, not a taker.
Thank You,
Steve Nyhof
CEO; Steve Nyhof Enterprises, Inc.
http://Steve-Nyhof.com
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