Posted by Steve Nyhof on 16 November 2009 | 149 Comments
There is one very important feature when selecting your domain name for your new landing page site. Because google wants relevant content, they also give more attention to websites that use a similar domain name or have some of the keywords in the domain name.
Below is an example...
If my targeted buyer is about internet marketing I would want to find a domain name that includes the keywords internet marketing in the name.
Before I would go after that domain name, I would do my research on my targeted buyer and find a number of long-tail keywords (keyword phrases) that will make up a number of landing pages.
Look for keywords with little competition...
- internet marketing for beginners
- home business and internet marketing
- internet marketing business from home
Go to godaddy.com and search for a domain name that is related to these keywords. (Note: If you are planning on using this same domain name for PPC, you cannot have more than 35 characters. In a google ad, the display URL does not need the www or http - therefore the domain name can be entered as shown below - which is 31 characters. 35 characters total including the .us or .com, or .info - be careful)
- myinternetmarketingbusiness.com
Now I am ready to setup my landing page site with that domain name. My first landing page should use only one of the keyword phrases from my list. I would focus on that keyword, but make sure that what I write reads well. Put your keywords in your page about 3 to 5 times evenly throughout the page.
Once I have my first page setup and tested, I will make a duplicate of the page (just a click of the mouse) and make just a few changes to the new landing page, maybe remove my reference to the income I make, or change the header, or remove it. Make sure you note the change in a spread sheet on google docs.
Setup my Google Website Optimizer and start your test. Done.
Work on the next landing page
I would then work on my next landing page with my next keyword phrase, until I have made 10 to 20 landing pages, all that fit with the sites domain name. This site will become very SEO friendly and be found in the search engines as well - not only for PPC.
Start Again, Don't Stop Now
The next step is to start another search for new keyword phrases and purchase your next domain name that relates, or has the keywords in the name...
As you can see, if you put only one website together and target a broader audience your site will rarely be seen, or you can use our landing page system that in time can be targeting 10 to 20 main groups (domains) with hundreds of (keyword rich) landing pages - all of which are very relevant to content, and google will love you for your contribution and service to their users.
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