Posted by Steve Nyhof on 12 December 2009 | 91 Comments
If one website with multiple landing pages can be fine tuned with keywords to target a single niche market, then what would ten websites do to target similar niche markets?
And then, what if you linked the landing pages of each page of a single website to other relevant pages on the same website? That's right, your ranking goes up.
Well, what if you then linked the ten sites all with relevant content to each other through external links? Yes, like the picture, you now hold a net of content rich sites interconnected and ready to attract a larger group of visitors. Oh yah... and your page ranking goes up even higher.
Most new marketers are excited to get their first website in place and attracting prospective buyers. But once you begin to experience a little power at your finger tips, you begin to see the bigger picture... If I double my exposure with a similar keyword niche, I could theoretically double my exposure of targeted leads.
But as I said before, these sites will show up for their own niche markets, but interconnected with internal and external links will help their ranking to increase dramatically, giving them each more exposure and even higher page ranking.
More About Internal and External Links
Probably one of the best ways that I have gained traffic was through writing Press Releases. However, I want to continue to talk about page ranking. When ever you write a Press Release or Article, you should add a short teaser on your landing page site with the link back to the press release or article.
When setting up and optimizing your website pages based on much of the information found on this site and others, it is important to note that external links to high quality and relevant websites will rank your website on google faster than keywords will.
Moreover, internal links from page to page is also very important as google also ranks a site higher for internal linking. Not one way linking, but back and forth linking... "Learn more about us", this could be a link on the bottom of the home page. Then on the About me page, you would have a link telling your site visitor to "click here to go back Home".
There is a lot more to cover on this topic, but this a good start as you get started with your new landing page system.
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